Conclusion of reseach

After few days waiting ,we got our result that there are about  200 people reach our mic blog after we sent about over 300 invitations, some of they are our friends and some of them are seekers，and it is around 90 people answered our questions.Base on these data,we know that there are many people give us the responses in our QQ mic blogs,thus we think QQ can be one of our most important media platform to promote our product-Danish milk powder. According to the answers of the question we know that our milk powder is  expected by many people , and it will be a great market in China.

Persona

      "Are a documented set of archetypal people who are involved with a product or service. They are supposed to give us (designers) a sense that they are designing for specific people, not just users, who, if ill-defined, can be twisted to serve any purpose." (Designing for Interaction, chapter 5 the craft spatial relationships, Dan Saffer, pg. 231)

 We made a persona of a family who has new baby that give a feeling of our target group description in details how they behave in daily life which will help us to communicate with our target group directly and easily. So we decide to interview the parents of Weng’s family that information will be perfect about how they behave in daily life

Figure Lin

Scenario:

On a daily routine Lin wakes up very early to take care her son, it is the noisy morning again with the boy’s cry. The boy is about 5months old already and became as fresh as paint once he wakes up every morning. She prepares for today work at home on what and at what time the boy is going to eat. Lin simply likes to be organized in her mother’s work makes much simple.

 So she just checks the boy’s diaper and puts on his clothes to make sure the boy feels comfortable. She finishes all at around 7am since her husband was out and worked in other city from last month. Then she just cleans herself and start to keep her boy by breast milk. She likes take care and play game with her son.

With the boy groups up day by day, he need to more and more milk on daily. However Lin doesn’t have enough breast milk for her son, hence she has to decide to buy the milk powder as soon as possible. When the boy is sleeping about 11am, Lin having internet access at her place makes her to log into different websites and definitely log into QQ program account and sees what the other friends and members are saying or discussing. She can also ask something about which brand of milk powder and Chinese milk powder or foreign milk powder is better, and she decide to buy Danish milk powder finally. But not for so long because the son will wakes up again at 11:40 and so she only has 40minutes to be updated and then back to take care her son.

At 12 she also leaves for a contract outside and as we can see from her career she does not have much time on the internet during the day. But when he gets back normally around 2pm, that’s the time he gets to again log in into QQ program and see what has happened or even she can suggest something or also bring up a topic or even give a good offer to the other members of QQ program so that they can promote each other in their respective fields. But apart from QQ program too she also plays some game to refresh her mind and lastly since he has baby, he checks about the weather forecast before she leave for cooking the son’s special food. Lin spends a half more hour on the internet before she take care the boy.

After she is done her son and herself dinner and eating it, her and the son get down to their couch and watches TV for a while until around 8.30 in the evening.

From there Lin gets down to the internet but only for a short while around 30 minutes because she will be waking up early. During the last session of her in the internet, she checks the weather for tomorrow, goes through some videos and then off her sleeps but not before playing a poker game on the computer.

Results

In Lins, We find that Lins is not a social media person and the only network that keeps her busy is QQ program, games and her baby. So she being associated with QQ program makes her interact with other professionals like her and makes strong bonds in terms of sharing networking because you don’t know when need arises so, to Lin it’s a very good move her is associated with them.

the researches in QQ program

To define our  project idea that if the Danish milk powder are interest by Chinese or not , and make sure  the QQ program can be the  social media platform  to help us promote our online marketing or not . Hence we are going to do some researches  in two of   QQ program platform .   Q zone and QQ MicroBlog ,they are both the sharing and communication platform in china by Tencent company.
 Q zone
http://user.qzone.qq.com/2582684509/infocenter#!app=311&url=http%3A%2F%2Fos.qzs.qq.com%2Fqzone%2Fapp%2Fmood_v6%2Fhtml%2Findex.html%23uin%3D2582684509%26pfid%3D2%26qz_ver%3D6%26appcanvas%3D0%26qz_style%3Dv6%2F88%26params%3D%26canvastype%3D
 QQ MicroBlog
http://t.qq.com/Danishmilkpowder/mine

the Royal baby company

Our task is a china company called Royal Baby which was established in 2006, it is one of the largest brands, service the good baby products company in china. It is mainly engaged in maternal and child living supplies, to be more specific is that royal baby company offers the products and services for pregnant women, 0-6-year-old baby. It contains the nutritional supplement, toiletries, feeding utensils, maternity, underwear series, educational toys, care products, baby clothes and so on. 

The company wants to sell the Danish milk powder right now, hence they need a special  sub web page in their home page and would like to market to the end customer. The basic home page of Royal Baby Company is http://www.royalbb.cn/shop.asp. It is the website about the company dealers’ cooperation, investment forecasting, shop application, on line marketing and so on.