Moomboard

Based on our target group’s information we have gathered and the key words of 3 rings we have defined, we want to design the sense of familial distinct, warm and colorful website about Danish milk powder. Thus we found many pictures that connected with them to help us to design, which include: Royal Baby Company, Kids with mothers, Danish milk powder, and some colors .That will give impression of milk powder environment and we are going to make our intranet with warm environment

swot analysis

Strengths: Royal baby sells the mother and baby’s products with many sub branches in much big cities. Thus it has big market in china. There are many milk powder problems with bad quality in many milk powder companies from this two year, it means that many people wane healthy and save milk powder. Royal baby sells the guarantee and save milk powder with good price because of the company want to increase the selling to normal class.

Weakness: The company only has one home page online and not so much advertisements in other social media, news paper or TV etc, so it is so lack of publicity and not famous of its brand, neither have not long history deficiency. It is not so active the campaigns as well.

Opportunities: Now days, lots of Chinese take care about healthy so much, hence more and more save products would be demanded. More and more social networking is be used through pc or mobile phone, more and more social media platform can be used for spreading of advertisement. Then make some good campaigns not only improve the company management but also the company brand.

Threats: the company satisfied their’ market and not think of improving and innovation, so would make the company behind of other milk powder company. Then if the competitors have new brand and lower price products, better service systems thus these will become our threat as well.

Conclusion of swot analysis

Royal Baby Company should keep status of high position with the quality and save of products position, pay more attention about the promotion on social media and so on.

message,idea,concept slogon

 Message

After some research and brainstorm we know that people wants save money but also take care more about the quality of milk powder and afraid the native products because of producer don’t care the quality and health for normal people. Thus we have our message is:

Overflow Danish milk powder guaranteed every step in your babies’ growth.

Idea and concept

From our message we got our idea some ideas. On one hand, we will make one main website about the milk powder such as the feature and price, the other hand, we would like show the detail information about interaction and our club of members system to appear to our target to join our club. Meantime, we can also set some media activities through our other social medias such sent website URL in the QQ macblog, QQ program to promote our website to attract more and more  parents to visit our website, and would to buy our milk powder.

Slogan

After we came up with the ideas, our thinking gradually clears, so we got our slogon:

Danish milk powder save your money, guarantee your babies’ safety.

It just base on the message and make it in short and strong words to make sense with our target group and let them interested in milk powder.

Segmentation for target group

Segmentation is a way of grouping people or organization with similar demographic profile attitude, purchasing, patterns, buying behaviors or other attributes to help understand customers more thoroughly and thus market to them more effectively.

Define target group

•    Geographic factors: democracy country, high population
•    Demographic variables: men and women, age adult 22-50yrs, normal educate, have family, modern family, married and have kids, normal income.
•    Psychogenic variables; Lifestyle, have family, normal and middle class, social opinion, prefer quality and foreign products.

China is democracy country with high population, and over 70% adult have collage education and normal income at least. They would like married at 22and e have one baby in basic. Besides, in now day’s Chinese families, people still would like work outside after they get married, even they have kids. Then Chinese people every interest to shop the cheap and quality products, and with more and more the quality problems of products come out, people more and more take care the health and save products, most of them prefer the products from foreign  as well, especially the person who has the families with babies. Therefore, we define our project target group is the parents at 22-50 yrs in mainland china.

 Potential target group

We have got information of our target group background with this type. We also think about a potential target group that are new parents who are going have babies in social media , Hence, we will make sure these new parents can login our website through our social media, as long as they do not work the same as the group had before. So there could be more people in the group and share more different information together.

Tencent QQ program

 What is QQ?
 QQ is a free multi-platform instant message software in mainland China, it has also developed many subfeatures including games,virtual pets,ringtone downloads,blogs,etc.As a social networking site,QQ helps people communicates more efficiently with their friends,family and coworkers.Tencent QQ was founded in Shenzhen,China,on November 11,1998,by Ma Huateng.(www.wikipidea.org) As on 30th September 2011,there were  more than 711.7 million active user,all most making it the word's second largest online community.

How does Tencent QQ work?
QQ is pretty good way to bring traffic to your website ,prospect and make money as well for business.this is how QQ works for personal and groups in private or business.

create account: the first step is to creating an account where you or your business can present to other people .this is where you have to fill personal details.

make friends: After creating account starting inviting people to be your friends and make sure that you will invites people who have the same interest with you.

mass communication: After you have created your account and invited friends,now you can join in communication.There is inbox which you can sent private message and also is a chat where you can do instant conversation with a friend or group,meatime,there is also a platforn you can post a message and friends can comment or conversation on the wall.

 

create group: you can also create a group to invite many people who have the similar interest to share each other.such as the schools,business and makes events.

 As we do the project is to promote the Danish milk powder by Royal baby company in China, we have  decided QQ program is one of the most important media platform.As QQ is being used by most of business people ,we know it will ease to attract them and interest in our milk powder.