Tuesday, May 8, 2012

message,idea,concept slogon


 Message

After some research and brainstorm we know that people wants save money but also take care more about the quality of milk powder and afraid the native products because of producer don’t care the quality and health for normal people. Thus we have our message is:
Overflow Danish milk powder guaranteed every step in your babies’ growth.

Idea and concept

From our message we got our idea some ideas. On one hand, we will make one main website about the milk powder such as the feature and price, the other hand, we would like show the detail information about interaction and our club of members system to appear to our target to join our club. Meantime, we can also set some media activities through our other social medias such sent website URL in the QQ macblog, QQ program to promote our website to attract more and more  parents to visit our website, and would to buy our milk powder.

Slogan

After we came up with the ideas, our thinking gradually clears, so we got our slogon:
Danish milk powder save your money, guarantee your babies’ safety.
It just base on the message and make it in short and strong words to make sense with our target group and let them interested in milk powder.

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