Message
After some research and brainstorm we know
that people wants save money but also take care more about the quality of milk
powder and afraid the native products because of producer don’t care the
quality and health for normal people. Thus we have our message is:
Overflow Danish milk
powder guaranteed every step in your babies’ growth.
Idea and concept
From
our message we got our idea some ideas. On
one hand, we will make one main website about the milk powder such as the
feature and price, the other hand, we would like show the detail information
about interaction and our club of members system to appear to our target to
join our club. Meantime, we can also set some media activities through our
other social medias such sent website URL in the QQ macblog, QQ program to
promote our website to attract more and more
parents to visit our website, and would to buy our milk powder.
Slogan
After we came up with the ideas, our
thinking gradually clears, so we got our slogon:
Danish
milk powder save your money, guarantee your babies’ safety.
It just base on the message and make it
in short and strong words to make sense with our target group and let them
interested in milk powder.
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