Segmentation for target group

Segmentation is a way of grouping people or organization with similar demographic profile attitude, purchasing, patterns, buying behaviors or other attributes to help understand customers more thoroughly and thus market to them more effectively.

Define target group

•    Geographic factors: democracy country, high population
•    Demographic variables: men and women, age adult 22-50yrs, normal educate, have family, modern family, married and have kids, normal income.
•    Psychogenic variables; Lifestyle, have family, normal and middle class, social opinion, prefer quality and foreign products.

China is democracy country with high population, and over 70% adult have collage education and normal income at least. They would like married at 22and e have one baby in basic. Besides, in now day’s Chinese families, people still would like work outside after they get married, even they have kids. Then Chinese people every interest to shop the cheap and quality products, and with more and more the quality problems of products come out, people more and more take care the health and save products, most of them prefer the products from foreign  as well, especially the person who has the families with babies. Therefore, we define our project target group is the parents at 22-50 yrs in mainland china.

 Potential target group

We have got information of our target group background with this type. We also think about a potential target group that are new parents who are going have babies in social media , Hence, we will make sure these new parents can login our website through our social media, as long as they do not work the same as the group had before. So there could be more people in the group and share more different information together.