swot analysis

Strengths: Royal baby sells the mother and baby’s products with many sub branches in much big cities. Thus it has big market in china. There are many milk powder problems with bad quality in many milk powder companies from this two year, it means that many people wane healthy and save milk powder. Royal baby sells the guarantee and save milk powder with good price because of the company want to increase the selling to normal class.

Weakness: The company only has one home page online and not so much advertisements in other social media, news paper or TV etc, so it is so lack of publicity and not famous of its brand, neither have not long history deficiency. It is not so active the campaigns as well.

Opportunities: Now days, lots of Chinese take care about healthy so much, hence more and more save products would be demanded. More and more social networking is be used through pc or mobile phone, more and more social media platform can be used for spreading of advertisement. Then make some good campaigns not only improve the company management but also the company brand.

Threats: the company satisfied their’ market and not think of improving and innovation, so would make the company behind of other milk powder company. Then if the competitors have new brand and lower price products, better service systems thus these will become our threat as well.

Conclusion of swot analysis

Royal Baby Company should keep status of high position with the quality and save of products position, pay more attention about the promotion on social media and so on.